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Grammy winner Zach Bryan is gearing up for a major tour that will see him play more than 70 dates, and he’s got a huge sponsor behind him as he prepares to hit the road, Bud Light. What do we know so far about this latest powerhouse partnership?
Zach Bryan Flying High After Grammy Win
It isn’t a stretch to say that Zach Bryan is on top of the music world right now. He won big at the recent Grammy’s for his collaboration with Kacey Musgraves on I Remember Everything. This was the first Grammy win for Bryan, and one that many of his fans agree is well deserved.
That wasn’t the only thing that Zach Bryan had to celebrate this week, though. His 2023 self-titled release reached platinum status, meaning that he has sold more than one million copies of his latest record. This was a big achievement for Bryan, as this small-town country boy is making some huge waves in the industry, and people are taking notice.
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Zach Bryan Partners With Bud Light For Major Tour
Bud Light will officially sponsor Zach Bryan’s upcoming arena and stadium tour, Quittin’ Time. The 70+ date tour kicks off on March 6 in Chicago. This partnership is a huge one for Zach Bryan, and not his first rodeo with the global beer brand, either.
Bryan is currently part of the Bud Light Backyard Tour, something that he has been participating in for two years running. With that existing familiarity, it makes sense for the global brand to back Bryan, especially with his new Grammy hardware and platinum status to bolster his popularity.
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Bud Light Brand Partnership Could Be A Mutual Win For Both Parties
Backlash ensued after Bud Light partnered with transgender influencer Dylan Mulvaney. Partnerships with Zach Bryan and others may be an attempt for the brand to right the ship after that fiasco. With Bud Light sponsoring Zach Bryan’s new tour, and with Bryan having the backing of the brand, this could turn out to be a mutually fruitful partnership on both sides.
Bryan’s Quittin’ Time Tour will kick off on March 6 in Chicago. The tour will see Zach Bryan playing shows for the rest of the year, with his last concert for the tour passing through Brooklyn, New York on December 19.
Partnering with Bud Light also means that Bryan is now linked with Folds of Honor, a non-profit organization that provides scholarships to families of fallen and disabled service members.
On Bud Light’s end, the brand hopes that hitching their wagon to Bryan will help them regain some of the country audience they lost after the Mulvaney debacle. As far as choosing a rising star in the country world to join forces with, Bud Light certainly chose well when they decided to team up with Bryan.
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