Taylor Swift & The Trademark Issue With Her Latest Albums

[Credit: Taylor Swift/Instagram]
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Taylor Swift continues to have trademark issues with her latest albums. As fans know, the singer-songwriter released Folklore and Evermore last year. Both albums received plenty of accolades and critical acclaim. But there’s also been a lot of trademark issues with both of these secret projects.

A U.S. theme park called Evermore sued the singer. They claim that her latest album has infringed its trademark by using the same name. The theme park’s owners argued that the name has caused confusion about whether the theme park is associated with her new album. But this may come as a surprise to those who aren’t aware there’s a theme park with the same name.

About the Evermore trademark debate

On Thursday, February 4, the Utah-based theme park said it received a “dramatic departure from typical levels” of increased traffic to its website just a week after the album’s release. But Taylor Swift and her lawyers argued that “there is no basis” for the claim.

“Moreover, your client has suffered no damages whatsoever and, in fact, has openly stated that Ms. Swift’s album release creates a ‘marking opportunity’ for your client’s troubled theme park.”

The letter then added that the theme park’s claim was “frivolous and irresponsible.” The theme park is currently seeking millions of dollars in damages. They claim that the trademark for the name belongs to them. According to them, Swift violated the name when she started selling merchandise associated with her project.

The theme park filed the case at the U.S. District Court in Utah in December 2020. The owners told BBC News that they spent millions of dollars on the attraction, which opened in 2018. At the time, Swift’s legal team said they were “open to discussing reasonable terms for your discontinuation” of the trademark.

Evermore was a surprise release on December 10, 2020. It was the follow-up to Folklore, which dropped in July. Both albums became commercial successes. They topped music charts around the world, including the UK and the U.S. Swift’s latest work brought her back into the country music charts.

As for the theme park, it’s fantasy-themed. It doen’t give off major witch or cottagecore vibes. Instead, it’s perfect for medieval fans. Check out a video on the theme park below:

Taylor Swift had a similar issue with Folklore

This isn’t the first time that Taylor Swift ran into this issue. In July 2020, Amira Rasool of The Folklore brand, took to social media to call out the “Cardigan” singer for copying her logo and using it on her merchandise. According to her website, The Folklore is an online store and wholesale showroom that features designers “from Africa and the diaspora’s top luxury and emerging fashion brand.”

In 2018, Rasool protected her brand by filing a trademark of her company name. It was later registered in 2019. Swift responded to Rasool and said it wasn’t her intention to copy her logo. She tweeted that she would correct the issue.

Rasool was in contact with Swift’s lawyers. The Folklore Album merchandise featured The Folklore’s online store’s logo no longer was available on Swift’s website. Instead, items that featured the name Folklore Album were in their place. Rasool said the swift actions made by the singer and her team were a “great first step” and she and her lawyers were “in conversation” with Swift’s team.

Check back with Country Music Alley for the latest news on Taylor Swift’s trademark issues.

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