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Gwen Stefani fans have been begging for new music for a while now. But that hasn’t been the case lately. Last month, the singer dropped her new GXVE Beauty brand. It first dropped online before rolling out to select Sephora stores.
The collection features eight products: eyeshadow quads, gel pencil waterproof eyeliners, brow pencils, sculpting eyebrow pencils, hydrating face oil, liquid matte lipstick, satin lipstick, and matte lipstick. So far, it’s a hit with fans.
Yet, they’re begging for something else. They want merchandise from the pop star. Did she deliver on her promise? Read on to learn more.
Four weeks ago she launched GXVE Beauty
Gwen Stefani has been waiting for this moment for most of her life. Four weeks ago she launched GXVE Beauty worldwide. The “Slow Clap” singer took to Instagram to post the ad campaign behind her beauty brand. It featured a diverse array of models wearing her makeup. Gwen also made an appearance while wearing the brand’s upcoming merchandise.
She wore a red hooded sweatshirt with the name “GXVE” across it. The singer danced along with the models as they showed off the makeup and merch. Gwen Stefani was very excited about the launch. She even got support from her husband Blake Shelton.
Gwen Stefani wrote: “so excited to FINALLY share GXVE with you !!! almost 4 years in the making … u can now get it online @sephora @sephoracanada, and in stores on march 10th 🖤 I can’t wait for you all to have it !! 💋 gx.”
Check out the video for yourself here. Most fans congratulated her on the launch while others said they couldn’t wait to try her signature lipstick. However, some fans wanted to get their hands on the merchandise. “Will the sweatshirts become available in the future?” one fan asked to which one responded, “I know, awesome color.❤️”
Gwen Stefani delivered on her promise
Gwen Stefani posted a new Instagram Reel on the GXVE Beauty Instagram account. The short clip shows her wearing the same hooded sweatshirt as in the ad campaign. She’s seen tapping on her phone as she reads comments about the new merchandise.
The clip reads, “pov: ur fans are begging for GXVE merch and u gotta deliver.” Thankfully, they don’t have to wait any longer because the new merchandise will drop on Thursday, April 7. Unfortunately, it’s only available to those living in the U.S.
“GXVE merch drops this Thursday. Make sure you’re signed up for texts to be the first to shop this limited-edition collection.**This drop is available on GXVEBeauty.com for US customers only. We’re working hard on international shipping soon and we’ll have more fun surprises for you then!**”
Tiffany Franco Smith commented, “This HOODIE. 🔥” One wrote, “I can’t wait!!” while another added, “So excited!!!😍” As of yet, there are no details on the sizing or the price of the sweatshirts.
What are your thoughts on GXVE Beauty? Do you want to get your hands on the merchandise? Sound off below in the comment section. Check back with Country Music Alley for more news on Gwen Stefani.